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	<title>Comments on: It ain&#8217;t just about usability</title>
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		<title>By: Don</title>
		<link>http://www.ivankamajic.com/?p=32&#038;cpage=1#comment-791</link>
		<dc:creator>Don</dc:creator>
		<pubDate>Fri, 13 Apr 2007 22:08:52 +0000</pubDate>
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		<description>Nice point.  One thing I like about what I&#039;m doing now is the product is truly a new thing, will save money, time and maybe even lives, and the response to prototypes and first articles has been overwhelmingly positive.  We started not with engineers or marketing types but with ethnologists who set out to understand the culture of the environment we intend to penetrate, and designed inward from there.</description>
		<content:encoded><![CDATA[<p>Nice point.  One thing I like about what I&#8217;m doing now is the product is truly a new thing, will save money, time and maybe even lives, and the response to prototypes and first articles has been overwhelmingly positive.  We started not with engineers or marketing types but with ethnologists who set out to understand the culture of the environment we intend to penetrate, and designed inward from there.</p>
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