Comments on: Could you lend me some withdrawal please? http://www.ivankamajic.com/?p=47 People. Technology. Design. Sun, 05 Sep 2010 15:46:55 +0000 hourly 1 By: Talking cash « Station To Station http://www.ivankamajic.com/?p=47&cpage=1#comment-8511 Talking cash « Station To Station Sat, 22 Mar 2008 14:33:29 +0000 http://ivankamajic.com/?p=47#comment-8511 [...] Just read an entertaining rant from Ivanka Majic that unpicks the dismal user experience provided by most cashpoints… [...] [...] Just read an entertaining rant from Ivanka Majic that unpicks the dismal user experience provided by most cashpoints… [...]

]]> By: victor http://www.ivankamajic.com/?p=47&cpage=1#comment-7454 victor Sat, 09 Feb 2008 16:04:45 +0000 http://ivankamajic.com/?p=47#comment-7454 HSBC cash machines have a "cash" option, and its title is bigger than the others. Finally a cash machne that want us to get our money from it (remember that banks want you 'not' to take your money away from them, that is their business). HSBC cash machines have a “cash” option, and its title is bigger than the others. Finally a cash machne that want us to get our money from it (remember that banks want you ‘not’ to take your money away from them, that is their business).

]]> By: ivanka.majic http://www.ivankamajic.com/?p=47&cpage=1#comment-3784 ivanka.majic Sun, 08 Jul 2007 05:15:00 +0000 http://ivankamajic.com/?p=47#comment-3784 I think that, it is precisely because of the number of options that the naming of them is so important. We don't really read menu options we sort of scan them looking for the closest fit to what we have in mind - or sniffing for the closest match, hence information scent - so the danger of using internal vocabulary is that people have to work harder to find what they are looking for. Fine if it is a question of getting some money for yourself - the reward is obvious - but not so ok when you are trying to sell them something. 'Cash withdrawal' would be a better option or 'withdraw cash' - but 'withdrawal'? That is what the bank counts at the end of the day, not what the customers do. I think that, it is precisely because of the number of options that the naming of them is so important.

We don’t really read menu options we sort of scan them looking for the closest fit to what we have in mind – or sniffing for the closest match, hence information scent – so the danger of using internal vocabulary is that people have to work harder to find what they are looking for. Fine if it is a question of getting some money for yourself – the reward is obvious – but not so ok when you are trying to sell them something.

‘Cash withdrawal’ would be a better option or ‘withdraw cash’ – but ‘withdrawal’? That is what the bank counts at the end of the day, not what the customers do.

]]> By: Jerome http://www.ivankamajic.com/?p=47&cpage=1#comment-3777 Jerome Sat, 07 Jul 2007 08:26:15 +0000 http://ivankamajic.com/?p=47#comment-3777 I would agree if ATM would provide only cash; but it provides also bank account status, the possibility to change your password and maybe soon we'll be able to read our horoscope :) I would agree if ATM would provide only cash; but it provides also bank account status, the possibility to change your password and maybe soon we’ll be able to read our horoscope :)

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