Tag Archives: research

What is a browser?

By ivanka.majic | Published: 25 June, 2009
The lovely people at Google took to the streets with a video camera and asked passers-by three questions: What is a browser? What is the difference between a search engine and a browser? Which browser do you use? Less than 8% of people interviewed on that day knew what a browser was. Less than 8% of people interviewed on that [...]
Posted in design, inclusive design | Also tagged , | 1 Comment

It ain’t just about usability

By ivanka.majic | Published: 13 April, 2007
These days I work in a User Research department. Ah, user research, I hear you say, that’s about usability! Well, yes, but that isn’t all it is. Here is a post from Leisa at Disambiguity in which she illustrates very clearly the way I see things. Creating something that people will use is a little [...]
Posted in design | Also tagged | 1 Comment

User research? Nah!

By ivanka.majic | Published: 11 February, 2007
I often feel that I am in a constant battle to persuade people that User Research is a good thing. There is this resistance. Why spend all that money when we can just make it and see if it works? How about this? You are lucky enough to have won a pot of cash and you [...]
Posted in design | Also tagged | 7 Comments