What’s in a name?

By ivanka.majic | Published: 11 April, 2007

One of my favourite Seth Godin posts is a very old one about the branding of Global Warming.

To summarise: Global sounds nice, Warming also sounds nice.

What if it were called Atmospheric Cancer or Pollution Death?

So, on that note: Reuse, reduce, recycle!

Sand Dune at Camber Sands

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2 Comments

  1. Pavel
    Posted 12 April, 2007 at 3:48 pm | Permalink

    Yes, combination of nice words sometimes means not so nice result :-)
    Recently I’ve got simple picture about when first flowers appeared each year in Chicago Botanic Garden
    (http://www.flickr.com/photos/pntphoto/433118676/). First snowdrops appeared…. just beautiful. BUT, it’s earlier from year to year. Looks a little bit disturbing.

  2. ivanka.majic
    Posted 12 April, 2007 at 11:15 pm | Permalink

    3rd January for snowdrops is definitely disturbing.

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